An Olfactory Imprint in a Man's History
When Benoît shares his story, he reveals humbly that he did not follow a traditional educational path. His teachers acknowledged his talent, yet he did not feel at home in a preformatted mold. Quickly, he escapes from a system that does not resonate with him. While others exit adolescence and experience carefree moments, Benoît takes his first steps into the working world, taking on various odd jobs that lead him to gain experiences in different fields.
From those moments onward, the desire to work and surpass himself becomes driving forces throughout his life.
Entrepreneurship becomes a second nature for the young man, accompanied by an early sense that he is destined to create. He establishes several companies and gradually ventures into the magical world of perfume.
He may not say much, but it's a revelation. He then keeps this buried dream of one day having his own range of perfumes.
What does perfume mean to him?
It's simply the story of a life, marked by funny, sad, and moving moments, each leaving its olfactory imprint.
Ask Benoît, and he'll tell you that perfume evokes emotions, awakens the senses, and invites sharing. It has a magical aspect that instantly transports you through time and distant lands.
Creating l’atelier Gros-Désirs is a personal investment, fueled by the idea of adding his touch and eliciting touches of aromatic poetry. The launch of the first range is a milestone in the realization of a lifelong dream driven by a desire to share through subtle traces left on your skin.
La sortie de la première gamme est une première étape dans l’aboutissement du rêve d’une vie porté par un désir de partage au travers de traces subtiles laissées sur votre peau.